Okay my great guru and mentor. How best should I tighten my headline that it makes it clear what I can do for my prospects? Here is what I have on my profile: "Personal Chef | Food Content and Copywriter Specialist. Helping Food Brands, Chefs, and Entrepreneurs Share Their Stories Through Blogs, Newsletters, E Mails, Recipe Testing, & Global Culinary Insights." Should I describe further on each as to how I can help via blogs, newsletters, etc?
Hi, Mei! Good to see yoiu here. I think you may have the A la carte before the hors d'oeuvres. (see what I did there... inside chef joke, LOL)
Anyway, it's pretty good as is. And it does come in under the character limit, se we have a little to work with. But I think you may be trying to accomplish too much. It looks like you're promoting both your personal chef business and your copywriting services. Not saying that's bad... just saying it can get a little confusing.
Here's one option that comes in right at 219 characters:
Food content & copywriter specialist helping food brands, chefs, and entrepreneurs share their stories through blogs, newsletters, e mails, & culinary insights. As a professional chef, I understand your target audience.
Here's another option that comes in at 219:
Food content & copywriter helping food brands, chefs, and entrepreneurs share their stories through blogs, newsletters, emails, & culinary insights. As a professional chef, I understand what your target audience craves.
Always the joker :-) Does it sound like I was promoting my personal chef business because that was not my intent at all. See its good to have someone else's feedback as what I am trying to get through is interpreted differently. Good to know. I like how you worded what I have. I will use it. Thank you my yoda mentor!
This was an excellent read. Thank you for your insights! Currently, my headline states: "Empower Health and Wellness Clients with Breakthrough Stories." It doesn't talk about specific outcomes, so maybe I need to redo it. I'm new at this! LinkedIn is a tough boat to sail.
Thank you for your suggestion, but I am going with what Steve suggested. You should see the awesome headline he came up with! "Copywriter & marketing consultant for mental & physical healthcare providers. Using my science background, I write copy and content that educates your clients and promotes you as a trusted advisor. Emails | Blogs | More" It works because it's clear and direct, and chock full of pertinent information.
I know LinkedIn is...tough to learn and navigate. I'm feeling behind, even with help. Did you attend the IDEAL 50 Method training? It had actionable tips, even without purchasing the final product (a course on getting clients). If it's in your budget, it would guide you through the process of getting a client - guaranteed! Here's the playback link: https://www.awai.com/2025/09/playback-the-ideal-50-method/
Mara, let's see what we can do here. It's a good start... let's see if we can make it more powerful. Tell me, what is your specific niche or target market, and what do you write for them?
Thank you for your help. I know I need help! I write for health and wellness clients, which sounds broad. I seem to be attracting clients in all sectors. I've written food and customer service pieces for my first two clients. I am in talks right now with a client who wants a piece on anxiety and mental health. With my science background, I hope to write more challenging mental and physical healthcare pieces. I excel at writing blogs and emails. I'm working through Pam Foster's Site Content Audit course to add landing pages and websites. Thank you for your time.
If you're going through that course, you're becoming a marketing consultant. That why I make this suggested headline. But first... it's good that you're getting clients, even if they're not exactly what you're looking for. So the key is to call out your target market and don't be afraid to accept those others if they're a good fit. Here's a headline suggestion. It comes in right a the limit, so you should be able to copy and paste it if you want to try it.
Copywriter & marketing consultant for mental & physical healthcare providers. Using my science background, I write copy and content that educates your clients and promotes you as a trusted advisor. Emails | Blogs | More
I have been so caught up with these headline analyzers, and "great writing," that I overlooked being so clear and direct. People appreciate clarity. People don't have time to unpack cleverness online. Often, I've been told by other writers that I am clear and direct, so this is fitting. Thank you so much! I want to go far. I really appreciate your time and help.
Actually, disconnect can be both a noun and a verb. :) I had to check after your comment (Thanks for keeping me on my toes!) Here's the entry from my favorite dictionary. https://www.merriam-webster.com/dictionary/disconnect
Wishing you the best of success! And if you're on LinkedIn, let's make a... connection. :)
Thanks. Always good stuff and wisdom.
Okay my great guru and mentor. How best should I tighten my headline that it makes it clear what I can do for my prospects? Here is what I have on my profile: "Personal Chef | Food Content and Copywriter Specialist. Helping Food Brands, Chefs, and Entrepreneurs Share Their Stories Through Blogs, Newsletters, E Mails, Recipe Testing, & Global Culinary Insights." Should I describe further on each as to how I can help via blogs, newsletters, etc?
I would remove Personal Chef - unless you intend to offer your services as a chef.
Hi, Mei! Good to see yoiu here. I think you may have the A la carte before the hors d'oeuvres. (see what I did there... inside chef joke, LOL)
Anyway, it's pretty good as is. And it does come in under the character limit, se we have a little to work with. But I think you may be trying to accomplish too much. It looks like you're promoting both your personal chef business and your copywriting services. Not saying that's bad... just saying it can get a little confusing.
Here's one option that comes in right at 219 characters:
Food content & copywriter specialist helping food brands, chefs, and entrepreneurs share their stories through blogs, newsletters, e mails, & culinary insights. As a professional chef, I understand your target audience.
Here's another option that comes in at 219:
Food content & copywriter helping food brands, chefs, and entrepreneurs share their stories through blogs, newsletters, emails, & culinary insights. As a professional chef, I understand what your target audience craves.
Always the joker :-) Does it sound like I was promoting my personal chef business because that was not my intent at all. See its good to have someone else's feedback as what I am trying to get through is interpreted differently. Good to know. I like how you worded what I have. I will use it. Thank you my yoda mentor!
Glad to help, my friend. Now go out and no try... do! :)
This was an excellent read. Thank you for your insights! Currently, my headline states: "Empower Health and Wellness Clients with Breakthrough Stories." It doesn't talk about specific outcomes, so maybe I need to redo it. I'm new at this! LinkedIn is a tough boat to sail.
How about "I empower Health and Wellness..."
Thank you for your suggestion, but I am going with what Steve suggested. You should see the awesome headline he came up with! "Copywriter & marketing consultant for mental & physical healthcare providers. Using my science background, I write copy and content that educates your clients and promotes you as a trusted advisor. Emails | Blogs | More" It works because it's clear and direct, and chock full of pertinent information.
I wish you luck
Thank you. I wish you luck as well. Perhaps you could use this article and thread to inspire you to write your own LinkedIn headline that suits you. 😊
I hope so! I don't care for LinkedIn but AWAI recommended it.
I know LinkedIn is...tough to learn and navigate. I'm feeling behind, even with help. Did you attend the IDEAL 50 Method training? It had actionable tips, even without purchasing the final product (a course on getting clients). If it's in your budget, it would guide you through the process of getting a client - guaranteed! Here's the playback link: https://www.awai.com/2025/09/playback-the-ideal-50-method/
Mara, let's see what we can do here. It's a good start... let's see if we can make it more powerful. Tell me, what is your specific niche or target market, and what do you write for them?
Thank you for your help. I know I need help! I write for health and wellness clients, which sounds broad. I seem to be attracting clients in all sectors. I've written food and customer service pieces for my first two clients. I am in talks right now with a client who wants a piece on anxiety and mental health. With my science background, I hope to write more challenging mental and physical healthcare pieces. I excel at writing blogs and emails. I'm working through Pam Foster's Site Content Audit course to add landing pages and websites. Thank you for your time.
What types of things do you write e.g. newsletters, social.media posts etc.
If you're going through that course, you're becoming a marketing consultant. That why I make this suggested headline. But first... it's good that you're getting clients, even if they're not exactly what you're looking for. So the key is to call out your target market and don't be afraid to accept those others if they're a good fit. Here's a headline suggestion. It comes in right a the limit, so you should be able to copy and paste it if you want to try it.
Copywriter & marketing consultant for mental & physical healthcare providers. Using my science background, I write copy and content that educates your clients and promotes you as a trusted advisor. Emails | Blogs | More
And Pam Foster's course is excellent! I am 25% done. I love being part of the AWAI family.
I have been so caught up with these headline analyzers, and "great writing," that I overlooked being so clear and direct. People appreciate clarity. People don't have time to unpack cleverness online. Often, I've been told by other writers that I am clear and direct, so this is fitting. Thank you so much! I want to go far. I really appreciate your time and help.
That's what I'm here for! And by the way, I'm a COS mentor for AWAI, too. :)
You're very generous to help me anyway. I know COS is a great program. Thank you!
I am often baffled by LinkIn profiles; this was good advice and I will leave out the emojis for sure. PS it's disconnection not "disconnect"
Thank you for your comment! I'll keep that in mind.
Oh thank you, I didn't know :) one is the noun and the other is the verb?
Actually, disconnect can be both a noun and a verb. :) I had to check after your comment (Thanks for keeping me on my toes!) Here's the entry from my favorite dictionary. https://www.merriam-webster.com/dictionary/disconnect
Wishing you the best of success! And if you're on LinkedIn, let's make a... connection. :)
https://www.linkedin.com/in/stevemaurercopywriting/